Ad Alta

Clarity before the climb.

You've led well. Now something's shifting. Before you make the next move, get clear on who you're becoming.

Sound Familiar?

The Mountain You Didn't See

You built a career, led teams, raised a family. Now the terrain is changing and the old map doesn't fit. The next chapter won't look like the last one.

In Fieri

You're in the middle of becoming something — but you're not sure what yet. The Latin phrase in fieri means "in the process of becoming." That's where you are.

Clarity Before Courage

You don't lack courage. You lack clarity. Before you can take the next step, you need to know who you're becoming — not just what you're doing.

Something's Coming

Ad Alta is a formation experience for leaders in transition — a guided climb toward clarity, identity, and purpose. It's not ready yet, but the foundation is being laid. Get the free guide now, and you'll be the first to know when we launch.

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Meet Michael

I spent 30 years in media, marketing, and technology leadership — including 18 years at Adobe leading teams of 100+. I've been ordained a permanent deacon. I've navigated career changes, built companies, raised four sons, and learned that the biggest transitions in life aren't about strategy. They're about identity.

Ad Alta is what I wish existed when I was in the middle of becoming something new.

The 5 Questions Before the Climb

A free guide to help you get clear on who you're becoming — before you decide what to do next.

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